Branding yourself is a must to have any success in the business of YOU…
Everything in business, starts with you. You stated your business, because of your passion or enter self to offer or provide your goods and/or services to others. You did that… You did…
The main key to branding oneself or business, is simple…
KISS principle – Wikipedia
KISS, an acronym for keep it simple, stupid, is a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made
Mr. M. Kameron Hawkins is a U.S. Navy Veteran and very proud to have served.
Seek Expose
Expose is key, we should all understand that you must expose your goods and/or services to the public or to a marketplace that is seeking you and your business.
Seek out media that cares about your success and offers a free “PR” Press Release for your business. This type of media can be found in local communities. The town newspaper or a community magazine.
The Short Read
The short read is a few words about you and/or your business. Mr. Hawkins has found a short read with up to 250-words along with a quality image is the way to go.
Even though Mr. Hawkins started supporting businesses and business professional with their goals and objectives in print, radio and TV marketing. You’ll still find The Short Read to word just find in your About Us page on your website and/or online marketing of today.
The Right Image
This is a must to gain an advantage in your image branding. JPG image and DPI
What is a JPG? The JPG image file type, typically pronounced jay-peg, was developed by the Joint Photographic Experts Group (JPEG) in 1992. The group realized a need to make large photographic files smaller, so that they could be more easily shared. Some quality is compromised when an image is converted to a JPG.
Dots per inch (DPI, or dpi) is a measure of spatial printing, video or image scanner dot density, in particular the number of individual dots that can be placed in a line within the span of 1 inch (2.54 cm)
Your desktop and printer are designed to work and print images, right? Well yes, but that image you can print to your printer may look good. That same image may not work for all of your branding and printing needs.
Examples:
Internet – online for your website or emailing an image at 72-dpi in a jpg is right for your job.
Newspaper – do send the newspaper an image at 125-dpi in a jpg (any higher resolution dpi will bring to much ink to your image and may not be clear to see or read.
Magazine – 300-dpi or higher in resolution in a jpg format is outstanding. 500kb to a few mb’s is a must. (2.5mb)